On the streets of Kuwait, sidewalks that are supposed to be pedestrianized are crowded by billboards. Some of these are annoying to the extent that we marvel about the fictitious amount of money spent on these campaigns. Some of them make you sympathize with the advertising company due to the money wasted on a bad design. You wish you were personally consulted to offer some advice.
In Ramadan, advertisers compete over advertising spaces in Kuwait. Everyone is trying to add the spirit of Ramadan to their products, from cars to antacids. However, graphic design specialists realize that growth in innovation has not been impressive in the last five years, with advertisers continuing to commit the same technical and designing mistakes, which reflect a lack of knowledge of the visual aspect.